This week in class we discussed how ad words help build traffic to your site. Basically, what I learned is that you need to make them specific and targeted towards your audience.
So, for example, if you’re selling yoga pants, don’t let one of your ad words be “yoga”. Put “Yoga pants discount” or something along those lines. Because yoga would be too broad and bring in people who may not necessarily want to buy from your site.
However, for the purpose of this blog post, I wanted to talk about something a little bit different. I wanted to talk about some of the things that I’ve been learning as I’ve been working on my website. So, are you Ready? Set? GO!
Website Building 101:
1. Got Questions? Use the internet!
It’s pretty obvious, but it’s a good reminder. More often than not, if you’re struggling with something with your website, someone else has struggled with the same thing.
2. Pictures say a thousand words
If you feel like your website is missing some pizzazz, then download a few pictures and spruce up your site!
3. Beware of the Copyright
Be careful where you get your images or you could face a lot of potential problems.
Places you can get photos for free without worrying about copyright:
Just make sure to read the agreements and policies before downloading the images.
4. Utilizing Key words
Now, I’m not an expert on this, but using keywords are everything. I need to do some more research, but you’re going to want to have a certain amount of keywords spread throughout your website. That way search engines are more able to pick up your website.
Even if you have a cute catchy title, if you don’t use any words that people put in search engines, your site is going to remain in the cold dark corners of the internet world.
5. Use links within links.
Links are a great way for your viewers to navigate throughout your website! Make sure to have links that help travelers make smooth transitions through your site so no one gets lost.